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My Background

Samantha Mercado

With over two decades in sales, including more than 13 years dedicated to the beverage industry, Samantha is a recognized leader in the art of tasting and appreciating fine spirits.

 

Holding Bachelor of Arts (BA) and Bachelor of Applied Science (BASc) degrees in Bourbon from Whiskey University, she brings a deep understanding of the complexities and histories behind each bottle. Her professional journey includes pivotal roles such as Regional Sales Manager at Laird & Company and Great Lakes Area Manager at Winesellers Ltd, where she honed her craft in introducing and educating enthusiasts about premium whiskies and wines.

 

Samantha's passion for the nuanced flavors ensures that every tasting experience with her is an exploration of excellence and refinement.

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Portrait of Samantha Mercado, holding a Bachelor of Arts (BA) and a Bachelor of Applied Science (BASc) in Bourbon from Whiske

Education

(BA) Bourbon

Whiskey University

This course of study focused on the history, production, and tasting of Bourbon. It also covered various tasting classes, distillery visits, and detailed studies of different Bourbon regions and brands.

(BASc) Bourbon

Whiskey University

This course of study emphasized practical knowledge and skills in Bourbon production, marketing, and advanced tasting techniques. It also included an in-depth exploration of Bourbon science, craftsmanship, and industry trends.

Certifications

  • Master Whiskey Taster (Whiskey University)

  • Certified Bourbon Steward (Stave & Thief Society)

  • Bardstown Whiskey Society Member (Heaven Hill)

  • Blade & Bow "5 Keys Club" Member

  • Band of Rebels Member (LuxCo/Rebel Yell)

  • King's Circle Member (M.G.P./Remus)

  • Coopers Club Member (Nelson's Green Brier)

  • High West Whiskey Club Member

  • Boisset Wine Ambassador

  • WSET Level 1

  • Wine Folly 101

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